Our People - Expert Team Behind TIP Singapore Immigration
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Our People

The Heartbeat of Our Company

The Heartbeat of Our Company

Meet the Experts:
Introducing Our Team of Professionals

Experience and Expertise: The Faces Behind TIP

Kay Cheong - Founder & Managing Director
Kay
Founder & Managing Director
Kay Cheong - Founder & Managing Director Kay Cheong - Founder & Managing Director
Kay
Founder & Managing Director
Professional

Kay is the Founder and Managing Director of The Immigration People, a firm she grew from a two-person startup into a trusted consultancy serving a wide portfolio of global professionals, business owners, and families seeking residency solutions in Singapore.

With a background in elite client service from her early career at Singapore Airlines, Kay brings precision, emotional intelligence, and discretion into every client engagement. Since entering the immigration space in 2017, she has personally overseen hundreds of successful applications—many involving high-stakes or time-sensitive outcomes.

Her strength lies in understanding what’s at stake for each client, anticipating challenges before they arise, and delivering clear, actionable strategies that work. Under her leadership, The Immigration People has become known for its integrity, efficiency, and results—backed by a growing reputation built entirely through word of mouth and consistent delivery.

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Kay leads with quiet confidence and a results-first mindset. She brings warmth, composure, and clarity to every conversation—qualities that resonate with senior clients navigating personal or business transitions. Outside the office, she recharges through travel, music, and meaningful connection—but remains deeply committed to her craft and to the clients who trust her with their next chapter.

Elena
Founder & Managing Director
Elena
Founder & Managing Director
Professional

Elena started her career in this industry in Aug 2014. Her mother being a Malaysian had applied for her PR and subsequently Singapore Citizenship and even as a child Elena was fascinated by the whole process. Her interest in the industry grew as she witnessed how big an impact the right immigration status had on people and their lives. In her experience working in the Immigration Industry, she felt, the fact that this industry was not regulated left a lot of room for unscrupulous practices by companies that did not have the right values. After coming across a lot of people who had been conned, misrepresented, or charged inappropriately and did not even receive the services they paid for, Elena and her colleague & friend Kay, often had long discussions where they shared the desire to be able to serve all clients the right way. Through their discussions, they crystalized the idea of a company with certain values and missions and these discussions paved the way for TIP.

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She loves taking care of her two beautiful cats. Her love for Japan will never dwindle. She can speak in Japanese and can read mangas into the wee hours of the night.

In the little spare time that she gets she likes to listen to music while she whisks up a yummy meal. She enjoys reading a book, or just reads online.

Sam
Chief Information Officer
Sam
Chief Information Officer
Professional

Sam is a seasoned professional whose journey started with the establishment of his business, Herald Homestay, a business dedicated to providing invaluable support to foreign students and expatriates navigating life in Singapore. Through his venture, he has assisted numerous individuals in securing their essential services such as their accommodations and their school admissions. Furthermore, he is a licensed financial advisor with the expertise to help expats achieve their long-term financial aspirations. In his role with The Immigration People, Sam seamlessly blends his background in Computer Science with his passion for aiding others. Sam plays a pivotal role in steering the company’s technological landscape as he spearheads the development and implementation of digital components to our services. He also developed an innovative online portal that integrates our services into a single, user-friendly interface that not only enhances efficiency but also adds a layer of convenience, streamlining the entire process for our clients.

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Sam finds solace and balance in his passions for singing and playing the piano. His passion reminds him of the significance of self-care in a fast-paced world. Beyond his passion for music, Sam devotes himself to volunteer work and generously contributes his time and resources to make a positive impact on the lives of less fortunate individuals—both within his local community and across borders.

Sheryl
Lead Immigration Associate & Quality Assurance Officer
Sheryl
Lead Immigration Associate & Quality Assurance Officer
Professional

With more than 8 years of experience in the Immigration Industry and a keen eye for quality Sheryl is rightly our Senior Documents Controller and Quality Assurance Officer. She keeps a strict check on all the documents and Operating Procedures. While constantly working towards improving and making the systems more efficient, Sheryl uses her vast experience and exposure to structure each profile most appropriately. She works hard to keep both online and offline processes updated.

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Do not be misled by the quiet demeanor of this badass gamer. In her free time, you will find her sharpening her senses by playing games on her specialized computer. Working quietly sitting in a corner you will typically not even notice her until you raise an issue and that is when you see the depth of her knowledge and experience.

Liyah
Senior Immigration Associate
Liyah
Senior Immigration Associate
Professional

Liyah, is a Senior Documents Controller and has been with The Immigration People team since the very beginning, her clients find her friendly and approachable as much as they appreciate her professionalism. Working in the Immigration industry since early 2018, Liyah has a huge number of cases to her credit. She has handled some of the complex cases and managed to prepare all the documentation to the highest standards even for the complex or expedited cases. Behind her friendly face is a very professional, sharp, and prompt person.

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Liyah can set you cracking with her funny jokes. In her spare time, she enjoys riding her motorcycle in a large group and having fun. She enjoys spending time with her furbabies and has a great affinity for the feline family. Her hobbies include trying out new dishes she finds on YouTube. Her first love will always be seafood!

Chloe
Senior Immigration Associate
Chloe
Senior Immigration Associate

Professional

Chloe has over five years of experience in Singapore’s inbound immigration industry, bringing a meticulous and detail-oriented approach to document handling. She ensures complete accuracy and strict compliance with regulatory requirements while staying up to date on the latest policy changes and regulations. This allows her to provide seamless and efficient support to her clients. In addition to immigration applications, Chloe has extensive experience managing work pass applications, ensuring a smooth and timely process for both employers and employees. Passionate about assisting individuals and families, Chloe is dedicated to making the immigration journey as seamless and stress-free as possible. 

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Beyond her professional career, Chloe is an avid Pilates and gym enthusiast. She is dedicated to maintaining her fitness through regular exercise routines and is constantly exploring new fitness challenges to enhance her well-being. As a true dessert enthusiast, she enjoys indulging in sweet treats and never starts her day without a well-brewed cup of coffee. Known for her vibrant personality, she brings bright laughter, energy, and life to the office. Her enthusiasm and warmth make her a joy to work with, and she naturally uplifts those around her with her infectious spirit and approachable nature. 

Sheetal
Senior Immigration Associate
Sheetal
Senior Immigration Associate
Professional

Sheetal is a seasoned Senior Immigration Associate with over 7 years of experience in the immigration industry, including 3 years with KPMG. She has witnessed significant changes in the Singapore Immigration landscape over the past decade and, as a Permanent Resident herself, has undergone this journey first-hand. Sheetal has continuously adapted to the evolving needs of the immigration process, staying current with industry updates. Her proficiency spans various areas, including immigration procedures, employment passes, and holding a Certified Employment Intermediary (CEI) license. Known for her meticulous attention to detail, she goes the extra mile to ensure a seamless journey for her clients.

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Sheetal is a dedicated and efficient professional who adeptly balances her career and personal life. As a mother of two, she excels in multitasking and prioritizing what matters most. She cherishes every moment spent with her children, whether it’s cooking a meal, creating art, or enjoying a family movie night with her spouse. Sheetal’s infectious energy and deep empathy makes her a comforting presence in any situation, putting others at ease with her genuine care and understanding.

Amanda
Immigration Associate
Amanda
Immigration Associate

Professional

With over nine years of experience as an account manager across various industries, Amanda is committed to delivering personalised support tailored to each client’s needs. She approaches tasks with a meticulous eye for detail, guaranteeing accuracy and thoroughness. Amanda’s effective management of documentation, driven by her commitment to regulatory standards, enables a smooth and organised operational flow. 

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Amanda indulges in what she calls “coffee,” though it’s more of a milky treat. She has a deep love for reading and her collection of books grows faster than what she can keep up with. When she’s not lost in a story, she’s likely exploring a new corner of the world, returning with eclectic, if not entirely practical, souvenirs. Back home, her three feline companions reign supreme, ensuring she’s always on hand for treats and affectionate scratches. 

Aqilah
Immigration Coordinator
Aqilah
Immigration Coordinator
Professional

Aqilah stands out as one of the youngest members of The Immigration People. Her bright demeanour brings youthful energy and spirit to the team. Despite her age, Aqilah showcases a level of professionalism that belies her youth. She works efficiently and approaches tasks with a sense of responsibility and precision. As the Immigration Coordinator, she plays a crucial role in providing comprehensive support to the Immigration Associate team. Her work enables the Immigration Associates to devote their time and attention to their clients. Aqilah’s enthusiasm shines through as she willingly lends her assistance to her colleagues while going above and beyond to deliver exceptional service whenever and wherever it is required.

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Aqilah is a delightful companion who loves talking about the latest pop-culture trends. She is chronically online and stays up to date on the latest trends. During her free time, you’ll often find her engrossed in various fictional books as she immerses herself in the captivating stories she has read. Aqilah could go on and on talking about her favourite book tropes and why she loves them so much. Aside from that, she loves food competition shows and exploring new halal-friendly food places with her sister.

Shereen
Senior Corporate & Immigration Consultant
Shereen
Senior Corporate & Immigration Consultant
Professional

Shereen is a seasoned and skilled Senior Immigration Consultant in The Immigration People. With a keen eye for detail and an innate strategic acumen, Shereen has not only mastered the art of navigating complex immigration landscapes but has also elevated it with her innovative thinking and practical approach. Her remarkable ability to infuse personalized service with meticulous planning sets her apart as a guiding light for those embarking on their immigration journey. With over 5 years of experience, Shereen has a track record of working with many intricate cases. Her out-of-the-box thinking ensures that even the most intricate cases are tackled with an inventive flair that yields results. What truly distinguishes Shereen is not just her professional expertise, but her warm and approachable demeanour. Clients find in her not just an immigration expert, but a confidante who understands their unique dreams and aspirations. Her personalized service is a testament to her commitment to making each client feel valued and understood, assuring them that their journey is as important to her as it is to them.

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Shereen’s personal life radiates positivity. Her infectious happiness and cheerful disposition light up any room she enters. A lover of humour, she delights in cracking jokes that bring smiles to those around her. When it’s time to unwind, Shereen can be found sharing laughs and stories over a few drinks with friends or indulging her passion for dancing, embracing the rhythm of life. She loves a cosy night in with her family and is an avid Netflix enthusiast who knows how to unwind with a captivating series. But amidst all her pursuits, one of Shereen’s most cherished aspirations is to be a cool and nurturing mom, while remaining an inspiration as an awesome human being.

Sarah
Senior Corporate & Immigration Consultant
Sarah
Senior Corporate & Immigration Consultant
Professional

Sarah is a highly qualified professional with over 5 years of industry experience. Through her experience, Sarah possesses a wealth of expertise in profile building and strategic application strategies. What sets Sarah apart is not only her extensive experience but also her genuine passion for the field. She is fully committed to the work, and she derives immense satisfaction from providing guidance and valuable advice to clients throughout every stage of the application process. From the initial consultation to the final outcome, Sarah is dedicated to ensuring that each application is presented in a compelling manner, maximizing its chances of success. Sarah employs tailored and strategic approaches specific to each client’s situation. She diligently builds strong cases that convince the ICA of the value and merits deserving of approval. She is devoted to finding effective solutions and strives to achieve the best possible outcome for each and every one of her clients.

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Sarah is an outgoing coffee addict who loves reading books on self-improvement, finance, spirituality, science, and fiction. She enjoys exploring cosy cafes to indulge in her love for coffee while delving into a good book. On Sundays, Sarah embraces the outdoors, taking leisurely strolls or engaging in outdoor activities. She cherishes family time on weekends, actively participating in engaging activities. With her love for coffee, thirst for knowledge, and zest for life, Sarah exudes a charming and vibrant personality that brightens any room she enters.

Carina
Senior Corporate & Immigration Consultant
Carina
Senior Corporate & Immigration Consultant
Professional

Before entering the immigration industry, Carina worked in the logistics sector as an account manager for over four years. Through her role, she has a background of working with industry verticals, government sectors, corporate accounts, and financial institutions. Her expertise in client relations and understanding of diverse backgrounds positions her as a valuable asset in her transition to the immigration industry. Carina takes pride in guiding individuals and corporations through the complexities of immigration, ensuring their confidence and ease throughout the process. She is committed to providing personalised solutions and is passionate about achieving the best outcome for her clients. The meaningful impact on the lives of her clients brings her personal satisfaction and drives her dedication to the field. Additionally, her fluency in both Mandarin and English enhances her ability to cater to a diverse clientele effectively.

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On a personal level, Carina’s creativity shines through her passion for crafting. She finds joy in creating unique miniatures through her own hands, turning imaginative ideas into tangible art pieces. Carina also enjoys exploring different cuisines and cultures through food and travel, deepening her appreciation for diverse cultures and experiences. In her leisure time, Carina finds excitement and camaraderie in playing multiplayer cooperative first-person shooter games. This engaging pastime allows her to connect with others through shared experiences and teamwork.

Nick
Immigration and Education Consultant
Nick
Immigration and Education Consultant

Professional

Nick is an experienced immigration and education consultant with over a decade of expertise in sales and marketing. His diverse background has given him a deep understanding of his client’s needs, allowing him to tailor solutions with meticulous attention to detail. Whether assisting clients with immigration or navigating the complexities of educational opportunities, Nick is dedicated to ensuring each client’s unique requirements are met. His ability to converse fluently in both Mandarin and English further strengthens his ability to serve a wide range of clients, making him a reliable and effective resource for those seeking guidance in these areas. 

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On a personal note, Nick is blissfully married and a proud father to a young toddler, who keeps him busy and brings joy to his everyday life. Outside of work, he has a passion for travel, always looking for new destinations to explore, and an appreciation for good food, often enjoying culinary experiences with family and friends. Football holds a special place in his heart as his favourite sport, and he enjoys following games and playing whenever he can. This blend of professional dedication and personal warmth makes Nick not only a highly capable consultant but also a genuinely approachable individual. 

Jeno
Corporate & Immigration Consultant
Jeno
Corporate & Immigration Consultant

Professional

With over four years of experience as a real estate negotiator, Jeno brings a client-focused and results-driven approach to the immigration industry. Now working in immigration industry, Jeno applies the same dedication, attention to detail, and personalized service that made him a trusted advisor in immigration industry to help clients successfully navigate their Permanent Residency (PR) applications and other immigration matters. Throughout his real estate career, Jeno developed a deep understanding of how to listen attentively, identify client needs, and provide tailored solutions to clients. Jeno is committed to ensure the entire PR applications process is smooth, transparent, and stress-free.

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Jeno is someone who love to discover the world. Whether through travel, meeting new people, or simply enjoying the little things that make each culture unique. Traveling is one of his greatest passions where he love exploring different countries, experiencing diverse cultures, admiring beautiful landscapes and architecture. Of course not to forget trying local cuisines and delicacies. Jeno also enjoy playing badminton and pickleball during his free time. It’s not only a great way to stay fit, but also an opportunity to meet new people and have fun.

Jeno always eager to learn something new, build meaningful relationships, and make the most of every experience regardless it is travelling, working or spending time on the court.

Shawn
Senior Marketing Executive
Shawn
Senior Marketing Executive
Professional

Shawn is the brains behind The Immigration People (TIP)’s marketing strategies. As the Marketing Executive, Shawn brings over 4 years of digital marketing experience across a spectrum of industries, showcasing his versatility as a seasoned marketing professional. With an astute awareness of industry trends, he positions himself ahead of the industry trends and is committed to creating innovative marketing initiatives for the company. His commitment to innovation drives him to conceive and implement cutting-edge marketing initiatives for the company. Shawn aims to enhance the visibility of the company and expand our reach to a larger audience in hopes of assisting more individuals with their immigration needs.

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Beyond the realms of his professional life, Shawn is a passionate drummer who dedicates his weekends to the rhythmic world of music. His love for music began when he was still very young, and it extends beyond mere enjoyment. Music serves as an outlet for him to destress and often times he finds himself expressing feelings that words cannot describe. As a member of a band, Shawn’s passion for music serves as a genuine and enriching expression of his creative spirit.

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